Building trust

As the international association for the nonwovens and related industries, it goes without saying that EDANA’s 40 years of serving and supporting the industry would not have been possible without trust. Given the wide array of sustainability challenges, building trust between consumers and our industry remains very important. It involves profound product stewardship and involvement of third parties who can endorse our sustainability course as independent parties. Building trust through increased transparency and by safeguarding quality to consumers is crucial in maintaining and improving strong relations between all actors of the industry.

EDANA and its members have as ambition to increase transparency and safeguard the quality to consumers

Product stewardship
Transparent communication and labelling
Voluntary codes of conduct
Third-party endorsement

Product stewardship

The industry continuously seeks creative and innovative solutions to address the pressure on the environment, natural resources depletion and the health and well-being of citizens. The principle that our products must be safe for consumers, employees, and the environment is paramount within our industry. It is essential to maintain high standards for product safety and quality. It is particularly important to focus on responsible chemical use, including reducing or eliminating hazardous chemicals wherever possible.

The rising environmental consumer awareness further stimulates our members to consider all impacts of their products:  health and safety of consumers, societal consequences and the environmental effects throughout all stages of the products' life cycle, including end-of-life management.

Our members take responsibility towards their products by minimizing their negative societal and environmental impact and safeguarding the consumer health and safety.

Transparent communication and labelling

Sustainability and transparency go hand in hand. Information requests from partners (e.g. on product composition and provenance), consumers, end users, investors, NGOs, regulators and the general public are steadily increasing. EDANA promotes transparency by disclosing the industry’s sustainability performances on a regular basis, engaging with a wide range of internal and external stakeholders. Transparency is key to sustainability and can strengthen the CSR efforts of our members. We therefore strongly encourage our members to communicate on their sustainability performances.

89% of our members communicate on their sustainability performance. This is mostly done through their website (69%) and sustainability reporting (61%) as seen in the chart below. The large majority of sustainability reports (90%) includes quantitative results and future commitments. Several members of EDANA actively use the Environmental Product Declarations (EPD) to communicate on the environmental impact of their products.

COMMUNICATE_SUST

Besides the transparent communication on the sustainability impact of business operations, clear labelling on product packaging is equally important. The objective is to provide people with the information they need to make informed choices while continually improving the product portfolio with the performance and preferences they are looking for. Our members are clearly aware of the importance of good labelling as about 60% use product sustainability claims to inform consumers.

In order to build trust and reach a sustainable industry, our members ensure transparent and open communication and labelling.  

Voluntary codes of conduct

Our sustainable engagements imply minimizing direct and indirect negative impacts from our activities. The sector is engaged to comply with all relevant regulations, technical standards, regulatory prescriptions and safety guidelines regarding the environmental protection, human rights, working conditions and ethical corporate governance.

By endorsing voluntary codes of conduct, our industry complements legal frameworks that ensure product safety. This stimulates our members to further develop safety evaluation programs, systematically monitor product use and take into account consumer concerns.

By endorsing voluntary codes of conduct, our industry complements legislation and adds additional social or environmental value to its products
CODE_CONDUCT

Third-party endorsement

EDANA believes that external independent verification is a powerful way of building trust and increasing transparency towards consumers. It demonstrates our members’ national and international response to stakeholders’ concerns and compliance on product standards and regulations. This increases credibility and acceptance with retailers, consumers and regulators.

Our members consider third-party endorsement as a vital piece in their operations. Alongside our members’ efforts in transparent labelling and communication, EDANA seeks to further engage its members towards sustainable processes, better supply chain management and operating procedures. Besides meeting general safety standards (38%), OSHAS (72%) or ISO50001 (38%) our members comply with different sustainability standards and certification systems. 50% of respondents comply with UN Global Compact and 34% follow the ISO26000 Guidelines on social responsibility.

Through third-party endorsement, our members seek to demonstrate and validate their commitments on sustainability.

EDANA sustainability initiatives

Read more

Member sustainability initiatives

Read more