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Retailers

Wipes such as moist toilet wipes, baby wipes and personal care wipes are a growing category.  They meet the consumer’s need for personal hygiene, convenience and a clean and healthy environment.  Flushable wipes are a great example.  But how do you know, as a retailer, if the flushable claim made by the manufacturer is substantiated? How can you continue to perform your role as good stewards of the environment and supporters of the local community?

Our Flushability Guidelines and Code of Practice can help.  Since 2008, we have published Guidelines for Assessing the Flushability of Disposable Nonwoven Products.  Now in its third edition, these voluntary Guidelines are used by companies in the nonwoven industry to test products to assess flushability.  If the product does not pass all tests, then a Flushable claim cannot be made and our “Do Not Flush” logo should be placed on the packaging.


Since 2008, EDANA and INDA have published Flushability Guidelines along with a Code of Practice to help companies assess their product prior to making a flushable claim. Most importantly, the logo should be prominent, clearly visable and legible on primary adn secondary packaging.

We encourage you to ask your suppliers “Do you use the INDA/EDANA Flushability Guidelines to assess flushability?” and “Have you adopted the accompanying Code of Practice and follow the labeling guidelines for products that should not be flushed?”  

If the answers are yes, then as a retailer, you have confidence in knowing the wipe is indeed flushable and will not harm the wastewater stream or the environment.  

Feel free to download the Guidelines, Code of Practice and other materials to share with your suppliers from the link at the right hand side of this page.
EDANA | Avenue Herrmann Debroux 46-B-1160 Brussels, Belgium | Tel: +32 2 734 93 10