News article

12/04/2011

EDANA Announces Nonwovens VISION 2020 Report

Association-sponsored study supports future growth and development of member companies EDANA, the association serving the nonwovens and related industry, today launched a programme that contributes to a better understanding of the growth and potential of the nonwovens and related industries over the coming ten years.
Association-sponsored study supports future growth and development of member companies EDANA, the association serving the nonwovens and related industry, today launched a programme that contributes to a better understanding of the growth and potential of the nonwovens and related industries over the coming ten years.

The report, titled Vision 2020, and which has been produced for the benefit of its member companies, was developed by the Copenhagen Institute for Futures Studies (CIFS), together with the EDANA Board of Governors, and selected industry experts who pooled their experience and insight not only on the major challenges facing our industry, but also into the broader impact of global trends on our supply chain and end users.

This exercise has established the basis for both the analysis of relevant trends, and those specific activities that are most likely to affect businesses within the industry. Using megatrends - global trends that which are susceptible to influence society - as the baseline over the coming ten years, EDANA presents to its members an overview of how the world in which we live and work is likely to change, including:
  • One can expect a boom in agricultural and construction nonwovens as well as further growth of low-impact consumer and hygiene products
  • Nonwovens contribute to making the world more sustainable: they help improve and protect not only people’s lives but also the environment
  • Ubiquitous access to information means more (but not always better) informed consumers, together with questioning about the composition of whatever they buy.
“As part of the benefit for EDANA members, we reserve both the megatrends report, and the scenarios document, which gives background to, and an example of how the megatrends can be used to create varied options for the future.” Said Pierre Wiertz, general manager for EDANA.

“Together with the Board of Governors and staff, EDANA has already begun to use the
recommendations and future trends to review the association’s organisation and how we are structured. Most importantly, this will focus on how and where we provide support and help businesses to grow.” Continued Mr Wiertz.

About EDANA
EDANA serves the nonwovens and related industries, and has more than 220 member companies in over 30 countries. Its mission is to create the foundation for sustainable growth of the nonwovens, absorbent hygiene products and related industries through active promotion, education and dialogue. Information about upcoming events can be found at www.edana.org

For further information please contact:
Abby Bailey, Marketing and Communications Director, edana
Telephone: +32 2 734 93 10
Fax: +32 2 733 35 18
E-mail: abby.bailey@edana.org
Website: www.edana.org
EDANA | Avenue Herrmann Debroux 46-B-1160 Brussels, Belgium | Tel: +32 2 734 93 10