News article

01/12/2008

EDANA Announces New Marketing and Communications Director

EDANA, who represent the nonwovens and related industries has appointed Abby Bailey as its new Marketing and Communications Director, effective November 2008.
EDANA, who represent the nonwovens and related industries has appointed Abby Bailey as its new Marketing and Communications Director, effective November 2008.

Abby will help to support EDANA’s mission: ‘to create an environment beneficial to sustainable and profitable growth of the industry participants through the active promotion of sustainable development, consumer interests and transparency’.

In this newly expanded role combining both the marketing and communications needs of the Association and its member companies, Abby is responsible for setting the internal and external communications strategy, and coordinate the marketing of EDANA service and membership benefits.

Abby will also organise marketing and communications activities which raise awareness and understanding of the nonwoven and related industries, bringing her knowledge and expertise to EDANA, reinforcing its aim to provide excellence in its services to members.

An Australian citizen with more than 10 years experience in communications and marketing, Abby has supported the corporate marketing and communications strategy, issues management and media engagement programs for a number of large companies across a diverse rage of areas, from transport and logistics to telecommunications and public services.

“I am delighted to see how well Abby complements our great Brussels team, using her experience and skills with the same enthusiasm and determination within the newly re-structured and clarified department organization to serve our member companies.” said Pierre Wiertz, General Manager of EDANA.  “Her experience provides an excellent background to support the nonwovens industry, and we look forward to her role in furthering awareness and understanding of nonwoven products and of the association’s activities.”

About EDANA
EDANA, serves the nonwovens and related industries (previously known as the European Disposables and Nonwovens Association), and has 220 member companies in over 30 countries.  Its Mission is to create the foundation for sustainable growth of the nonwovens, absorbent hygiene products and related industries through active promotion, education and dialogue.  Information about upcoming events can be found at www.edana.org

For further information please contact:
Abby Bailey, Marketing and Communications Director, edana
Telephone: +32 2 734 93 10
Fax: +32 2 733 35 18
E-mail: abby.bailey@edana.org  
Website: www.edana.org
EDANA | Avenue Herrmann Debroux 46-B-1160 Brussels, Belgium | Tel: +32 2 734 93 10