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News article

27/02/2009

Middle East Nonwovens Symposium Delivers Success for Delegates and Visitors in Dubai

EDANA returned to Dubai for its second Middle East Nonwoven Symposium. The Symposium, held from the 10th to 12th of February, attracted nearly 300 attendees from 37 countries, including nearly 40 exhibitors.
EDANA, the Association representing the nonwovens and related industries returned to Dubai for its second Middle East Nonwoven Symposium. The Symposium, held from the 10th to 12th of February, attracted nearly 300 attendees from 37 countries, including nearly 40 exhibitors.  

Strategically located at the crossroads of three continents - Europe, Asia and Africa, Dubai is one of seven emirates in the United Arab Emirates and is a region that, even in these tough economic times, is expected to be one of the world’s fastest areas of growth for nonwovens and related products.

The event featured expert speakers from leading governmental and regulatory organisations, top regional and global companies who discussed the important socio-economic, business trends and new developments in nonwoven growth markets, hygiene and personal care markets, landscaping and irrigation and emerging trends in raw materials.

Osama A. Al-Raei from Mada Nonwovens, a company based in Saudi Arabia stated that “We found the Symposium very effective to attend, and hope to make the International Nonwovens event in Stockholm in May as well”.

Jasmine Fuchs, Global Marketing Manager of Nonwovens from Bostik said “The Middle East Symposium was of high value to us and goes beyond important networking. If you are committed to grow in this region I think this event provided the right forum to address your capabilities and strategic plans.”

Local companies were well represented at the event, showcasing pioneering businesses and some of the region’s leading companies across the entire supply chain, who have committed themselves to not only to developing the local nonwovens sector, but also to ensuring they deliver high international standards.  

In closing the Symposium, Dr Gerd Ries, Chairman of EDANA said “In addition to an available labour force, the Middle East offers a stable and secure business environment, with a commitment not only to support and respect standards, but to actively enforce them.  Another strong point in favour of the Middle East is that the region is not only friendly towards, but actively encourages foreign investment.”

Businesses present in the region confirmed that there are specific needs across the Middle East, North Africa and Indian subcontinent for nonwoven products, which not only stimulates innovation and creativity by itself, but also opens new opportunities to the industry.

Speakers at the conference addressed the position and opportunities within the Middle East, business approach in emerging markets, and the innovative use of existing resources in new applications and designs.  

Attendees also heard how for companies in or expanding to the Middle East and North Africa, it’s not just about how your business grows, but how far it can grow – capacity in the market, and potential demand for the product.

The Symposium marked an important step forward in forging a closer partnership between the nonwovens industries in Europe and the Middle East during these challenging economic times.  The status of economic and trade policy between the two regions, makes business easier than in many other places. For example, the respect of intellectual property and the relatively easy transfer of capital, know-how and goods in either direction, are certainly offering better conditions than many other countries around the globe.

Following feedback from visitors and exhibitors alike, it was clear that the industry in the region wants EDANA to play an active role in supporting the sustainable development of emerging nonwovens and AHP markets and to continue as the conduit for business and development within the industry, managing the exchange of information between groups.

Pierre Wiertz, General Manager of EDANA, stated that “The mission of EDANA to support the sector is one we take very seriously.  Our aim is to provide a significant contribution to the advancement of nonwoven and related industries through the training and education programs, the development and harmonization of standards, and commitment to raise the quality and access to these kinds of support.”

About EDANA
EDANA, serves the nonwovens and related industries (previously known as the European Disposables and Nonwovens Association), and has 225 member companies in over 30 countries.  Its Mission is to create the foundation for sustainable growth of the nonwovens, absorbent hygiene products and related industries through active promotion, education and dialogue.  Information about other upcoming events can be found on www.edana.org

Other EDANA events not to be missed
  • International Nonwovens Symposium (5-6 May 2009, Stockholm, Sweden)
  • OUTLOOK (23-24 September 2009, Malta)
For further information please contact:
Abby Bailey, Marketing and Communications Director, edana
Telephone: +32 2 734 93 10
Fax: +32 2 733 35 18
E-mail: abby.bailey@edana.org  
Website: www.edana.org
EDANA | Avenue Herrmann Debroux 46-B-1160 Brussels, Belgium | Tel: +32 2 734 93 10