Transparent communication and labelling 

         Building trust

Voluntary codes of conduct

Self-regulation and guideline development
EDANA supports and drives its members’ activities in the area of self-regulation, which includes the development of position papers and test methods, the promotion of dialogue between geographic locations and regulatory bodies, and a focus on the social, economic and environmental sustainability of our industry.


The Absorbent Hygiene Products sector has developed:


Various sector groups have developed common positions on regulatory and safety-relevant topics which are available to EDANA member companies. EDANA has also published a Guide to the Biocidal Products Regulation (BPR).

Product stewardship

EDANA/INDA guidelines for flushability
In May 2018, EDANA launched the INDA/EDANA Guidelines for Assessing the Flushability of Disposable Nonwovens Products. We wish to help our wipe manufacturers in the assessment of their products’ flush capabilities for wastewater streams, ensuring wipes pass agreed standards on flushability and dispersion.

The guidelines are coupled with an industry Code of Practice on labelling, aimed at informing consumers on how to dispose of the products correctly, solving the issue at the source. This initiative pre-empts on proposed EU directives in this area. EDANA plans to uphold these guideline supporting initiatives concerning responsible product stewardship.

Transparent communication and labelling

EDANA Code of Practice on communication
To help consumers and communities reduce the burden to their wastewater infrastructure, INDA and EDANA are introducing the updated Code of Practice: Communicating Appropriate Disposal Pathways for Nonwovens Wipes to Protect Wastewater Systems, Second Edition, 2017. This is an update to our strict guidelines for the labelling of non-flushable wipes and for assessing the flushability of disposable nonwovens wipes.

EDANA Environmental Claim Guidelines
The EDANA Environmental Claim Guidelines demonstrate our industry’s commitment to apply the highest standards of responsibility and represent good business practice. It recognises the importance of responsible advertising and marketing on products as an essential way of informing customers and consumers about the characteristics and qualities of their products. As such, our member companies commit to ensure environmental claims:

  • comply with all relevant regulatory frameworks
  • are sincere, truthful and not vague or misleading
  • allow customers and consumers to make informed choices
  • promote fair competition
  • aim to prevent claims that may be unfair or misleading