OUTLOOK™: A quarter-century of bringing the nonwoven global hygiene and personal care industry together.

For 25 years, OUTLOOK™ has connected senior decision-makers, innovators and industry leaders from around the world to explore emerging trends, share ideas and build lasting partnerships.

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OUTLOOK™ 2026 Edition

LET'S TALK NUMBERS

25 years of history

Attendees +15000

Handshakes 1 M

Recurrent companies +250

Meetings +50000

Represented countries +50

Different venues 15

HISTORY

A brief history

2001

Where it all begun

OUTLOOK™ was conceived with a bold ambition: to create Europe's premier conference for the hygiene and medical industries, bringing together senior decision-makers through distinguished speakers, insightful discussions and exceptional networking opportunities.

2006

Sustainability Takes Centre Stage

Long before sustainability became a defining business priority and a key focus of European policy, OUTLOOK™ was already asking the question: "Sustainability Challenges – A New Vogue or a Real Threat?" This marked the beginning of a conversation that continues to shape the industry's strategy, innovation and regulatory landscape today.

2013

Taking OUTLOOK™ Global

Building on its success in Europe, OUTLOOK™ expanded beyond the continent with the launch of OUTLOOK™ Asia in 2013. The conference series continued to grow with OUTLOOK™ Latin America (2015) and OUTLOOK™ India (2019), each hosting multiple editions and creating new opportunities for industry leaders to connect in fast-growing markets around the world.

2019

A New Regulatory Era

As the regulatory landscape evolved, OUTLOOK™ became a platform for discussing the industry's response. The ANSES report led to EDANA's Stewardship Programme for Absorbent Hygiene Products, while the EU Single-Use Plastics Directive (SUPD) introduced new challenges for wet wipes and menstrual care products, with EDANA sharing regulatory developments and industry progress at OUTLOOK™.

2022

Responding to Global Disruptions

Following COVID-19, the industry faced another major disruption with the energy crisis triggered by the conflict in Ukraine. OUTLOOK addressed the urgent challenges of energy costs and supply chain pressures, highlighting the industry’s ability to adapt, rethink and innovate.

2024

Expanding the OUTLOOK experience

Responding to participants’ demand for more networking and business opportunities, OUTLOOK™ launched its first exhibition alongside the conference. Its success transformed the annual gathering into an even more complete industry platform, a format that continues today.

2004

Looking Beyond Borders

As global markets evolved, OUTLOOK™ broadened the conversation beyond Europe, exploring opportunities in emerging markets including China, India, Brazil, the Middle East and Taiwan, while examining how European businesses could remain competitive in an increasingly interconnected world.

2012

A new attendance milestone

With 365 participants in 2011, OUTLOOK™ reached a new milestone in 2012 with more than 460 participants. The conference continued to grow in importance and established itself as the leading meeting place for the hygiene and personal care industry.

2018

Building bridges with stakeholders

As expectations from consumer associations, NGOs and media increased, OUTLOOK™ highlighted the importance of transparency and open dialogue. The industry started moving beyond an inward-focused approach towards a more proactive conversation on product safety, materials and sustainability.

2020- 2021

Resilience in Times of Change

When the COVID-19 pandemic made physical gatherings impossible, OUTLOOK™ successfully transformed into a fully virtual experience. Two online editions ensured the industry remained connected and engaged, culminating in a record-breaking 2021 edition with 596 participants, 51 speakers and 48 virtual exhibition booths.

2026

Shaping the future through the consumer lens

Twenty-five years after the first OUTLOOK™, the conversation has come full circle. As consumer expectations increasingly shape innovation and industry priorities, OUTLOOK™ places the consumer at the heart of the discussion, exploring how trust, sustainability and value will shape the next generation of absorbent hygiene products.

Twenty-five years on, OUTLOOK™ continues to evolve with the industry, anticipating change, fostering dialogue and bringing together the people who shape the future of the hygiene and personal care industry.

2001

Where it all begun

2004

Looking Beyond Borders

2006

Sustainability Takes Centre Stage

2012

A new attendance milestone

2013

Taking OUTLOOK™ Global

2018

Building bridges with stakeholders

2019

A New Regulatory Era

2020- 2021

Resilience in Times of Change

2022

Responding to Global Disruptions

2026

Shaping the future through the consumer lens

2024

Expanding the OUTLOOK experience

TESTIMONIALS

The place to be

Murat Dogru EDANA — General Manager

"OUTLOOK™ has truly exceeded all expectations. I am incredibly proud of the success of this event — from the high-quality presentations to the buzzing energy in the exhibition hall. It’s events like this that remind us why we do what we do, serving our members and foster innovation within our community. The overwhelming positive feedback I've received is an acknowledgment of the hard work of our team and the vibrant engagement of everyone involved.”

Patricia Perdiz Fernandez LyondellBasell — Application Development & Technical Service

“OUTLOOK™ presents a valuable opportunity for all industry players, offering excellent networking and providing updates on every aspect of the supply chain”

The Future of the Industry

"We saw an industry that is committed to turning regulation into a competitive advantage and using innovation to create a truly sustainable future."

Edgar Herrmann Hy-Tec Hygiene Technologie GmbH — Director

"OUTLOOK™ is much more than just a conference. It is the ideal platform to exchange ideas with industry experts at numerous spots in Europe, strengthen existing relationships, build new partnerships, and gain valuable insights into the latest developments shaping our industry. What makes it truly special is the unique combination of high-quality technical content and an open, welcoming atmosphere that encourages meaningful conversations and lasting connections."

How it feels to attend OUTLOOK™

"The real magic of OUTLOOK™ happens in the hallways and at the evening events. This is where you get to meet the relevant people of our industry — and that’s invaluable.”

Johan Berlin Investkonsult Sweden — Managing Director

"This event serves as a compact version of INDEX™ for the hygiene sector, offering the opportunity to connect with the right people. Exhibiting here not only saves us weeks of travel, but also provides a highly convenient platform to meet with participants."

Haitham Alhudhaif Saudi German Company for Nonwovens — President

"OUTLOOK™ is really a great opportunity to meet customers and manufacturers and for networking. It is in fact critical for all those related to nonwovens to attend”

A Quarter-Century

"I am both grateful for and proud of the incredible success of OUTLOOK™, which my team and I helped launch and managed for nearly 20 years. I'm grateful to the advisory group who master-minded the event and brand, to the thousands of participants who embraced its unique value proposition, and to the high-caliber speakers who shaped every edition. I'm proud that we consistently delivered relevant, inspiring topics that met the expectations of a demanding audience. Beyond the sessions themselves, OUTLOOK™ created lasting business partnerships born from first contacts made over breaks, lunches, and cocktails in stunning venues — including daring moments when sensitive industry topics were openly addressed. A quarter-century on, long live OUTLOOK™!"

Mikael Staal Axelsen Fibertex Personal Care — CEO

“I was highly impressed by the well-organized OUTLOOK™ conference in Rome. The high level of interaction among participants and the quality of the lectures were outstanding. This gives me confidence that the industry is well-equipped to tackle future challenges”

Lynda Kelly Suominen Corporation — Senior Vice President, Care Division

"The quality of the people in attendance is really high calibre, it’s a very efficient use of my and my team’s time to meet with customers and suppliers and look for new opportunities”

The Power of Networking

“I've reconnected with so many people with whom I otherwise wouldn't have- Bravo EDANA!"

Martin Langley Bostik — Global Commercial Director Hygiene

"OUTLOOK™ is the ultimate networking opportunity. Stepping away from the daily pressures of the office gives us the quality time we need to nurture partnerships and build new relationships. The plenary sessions consistently deliver, striking the perfect balance between deep industry insights and broader economic perspectives from outside speakers. And the venues never disappoint — excellent hotel facilities paired with stunning locations that make the evening cocktail parties something to look forward to."

Now that you know the past, let's focus on the future

OUTLOOK™ 2026 Edition