OUTLOOK™: A quarter-century of bringing the nonwoven global hygiene and personal care industry together.
For 25 years, OUTLOOK™ has connected senior decision-makers, innovators and industry leaders from around the world to explore emerging trends, share ideas and build lasting partnerships.
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A brief history
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OUTLOOK™ through the years
2025 | Budapest , Hungary
545+ delegates from 207 companies across 30 countries gathered in Budapest, with the programme's focus on hygiene markets in developing economies and wipes-sector sustainability claims reflecting OUTLOOK™'s growing reach beyond its traditional European base.
549 delegates, 212 companies from 37 countries came together in Rome — the highest attendance of the previous five editions — for a programme weighted heavily toward EU regulation and ecodesign, from the Green Claims Directive to washable absorbent underwear.
400+ delegates from 193 companies and 28 countries met in the Algarve for a programme that paired sustainability compliance with a first-time focus on diversity, equity & inclusion and start-up innovation.
Held against the backdrop of the European energy crisis, OUTLOOK™ 2022 brought together 186 companies from 29 countries, and its programme responded directly to the moment.
Even as a fully virtual event, OUTLOOK™ 2021 attracted 200 companies from 33 countries — a wider country spread than most in-person editions — with sessions on post-pandemic economic recovery and early decarbonisation efforts across the value chain.
OUTLOOK™'s first digital edition still reached 225 companies across 35 countries, as the industry turned its attention to PPE supply chains, face mask sustainability and the geopolitical reshaping of world trade in the pandemic's first year.
200 companies from 46 countries — among the broadest geographic spreads in the conference's history — reflected a programme that looked outward, with dedicated sessions on the Indian, African and Russian/Eurasian hygiene markets alongside a growing sustainability track.
198 companies from 42 countries gathered in Dubrovnik as the EU's Circular Economy and Plastics Strategy took centre stage, setting the tone for a programme dominated by bioplastics, cellulose waste valorisation and the UN Sustainable Development Goals.
With over 470 delegates from across the nonwovens and related industries, OUTLOOK™, the primary conference for the nonwovens hygiene and personal care industry, was again confirmed as a key industry event for the sector, showcasing EDANA’s mission to support the growth and promote the sustainable development of the industry.
Marking the 15th anniversary of OUTLOOK™ with 198 companies represented 49 countries — the widest country spread of any edition to that point — for a Madrid programme built around the Fourth Industrial Revolution and disruptive innovation reshaping the global wipes market.
190 companies from 45 countries met in Athens for a programme balancing hard commercial topics like private equity and competition law with a closely watched panel on consumer-organisation diaper testing.
219 companies from 48 countries attended a Barcelona edition structured around the conference's four enduring pillars — market intelligence, innovation, regulation and sustainability — with particular attention paid to Asia's growing innovation capacity.
209 companies from 49 countries convened in Cascais for a programme shaped by the EU's new cosmetics regulation and its implications for the wider hygiene products industry.
OUTLOOK™ 2012 remains one of the conference's most internationally represented editions, with 252 companies from 60 countries, fittingly for a programme centred on innovation in the age of globalisation and the push to standardise sustainability measurement.
181 companies from 36 countries gathered in Budapest for a programme focused on innovation management and embedding sustainability across increasingly complex supply chains.
173 companies represented 53 countries — a striking geographic spread for 2010 — as the programme weighed global economic recovery against the emerging bioplastics value proposition for hygiene products.
172 companies from 48 countries met in Malta during the global financial crisis, for a programme that squarely asked whether sustainability still mattered in a recession.
179 companies from 30 countries attended this edition. A detailed session-by-session programme was not available in the source material for this page.
176 companies from 27 countries met in Cascais for a programme split between innovation & R&D and the economics of incontinence and sustainability.
192 companies from 25 countries attended, with the programme tracking the industry's economics as closely as its innovation — from private equity interest in nonwovens to the growing baby and adult wipes category.
182 companies from 49 countries were on hand as EDANA presented its first-ever Sustainability Report for baby diapers and incontinence products, a milestone for the conference's sustainability agenda.
154 companies from 30 countries attended a Monte-Carlo edition focused on the increasing sophistication of the disposable products market and early EU regulatory discussions around product safety.
151 companies from 26 countries took part in a programme centred on harmonising consumer product testing standards across Western Europe, Eastern Europe and the United States.
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